Phase Four

CONVERT USERS TO PLAYERS

Acquiring active ‘players’ is critical to driving revenue, and is the final step in our user acquisition funnel. While every participant in the FORE ecosystem is valuable, players bring the revenue necessary to grow the protocol and reward participants, with players expected to make up 80% of the core user base.

Post protocol launch in Phase Three, targeting will expand to include Crypto Bettors in order to ensure a sustainable flow of revenue and volume of betting in line with our growth projections. User insights, conversion rates, and acquisition costs from activity carried out in phases one, two, and three will be used to optimize acquisition of this audience to drive highly-targeted and cost-effective outreach.