> For the complete documentation index, see [llms.txt](https://docs.foreprotocol.io/fore-protocol/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.foreprotocol.io/fore-protocol/whitepaper/business-model/go-to-market/go-to-market-strategy/phase-five.md). # Phase Five **GROW BASE OF PLAYERS BEYOND DEFI** After we have established a successful protocol within the DeFi space, Phase Four will focus on expanding our user base beyond crypto to begin to take market share from traditional prediction markets like casinos and bookmakers. Expanding into the Traditional Bettors space will initially increase cost of acquisition but will also increase customer lifetime value. Meanwhile, our analytics function will continually work to drive down cost of acquisition and increase ROI of campaigns. Subsequent iterations of the protocol will expand our offering to appeal to features traditional bettors are accustomed to, from parlay bets through to ‘copy betting’ (enabling users to copy the bets of successful bettors). But DeFi prediction markets have failed to capture market share from traditional markets due to the difficulty in onboarding newcomers into DeFi. FORE Predict will have a fiat onramp (cash to crypto) to enable access via Apple Pay, Samsung Pay, Visa, Mastercard, bank transfers, and more. Throughout our entire go to market strategy, our focus is optimizing and simplifying the user experience to reduce friction for user acquisition. This will culminate in a mobile app in order to provide a seamless user experience for bettors on the go. --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://docs.foreprotocol.io/fore-protocol/whitepaper/business-model/go-to-market/go-to-market-strategy/phase-five.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.